Timeline

Future Driven – Episode 27: Ethan Wiechmann

Future Driven – Episode 27: Ethan Wiechmann 1920 1080 Adam Kopp
FUTURE DRIVEN – EPISODE 27: ETHAN WIECHMANN

Welcome to episode 27 of Future Driven! This week, Adam spoke with Ethan Wiechmann, director of Cedar Valley Caps and a former rugby player. Ethan’s program is dedicated to helping high school kids get a sense of what they want to do in life and find their purpose. 

The Cedar Valley Caps program is dedicated to shaping the future of young people by giving them the chance to experience life in the workplace from an early age so they can get a sense of what their life as an adult may look like. They help thousands of high schoolers explore their interests so they can find an occupation that they will enjoy for the rest of their lives. Ethan is determined to modernize our education system for the 21st century and is constantly looking for ways to make positive changes whenever possible. 

Future Driven is hosted by Adam Kopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different industry leaders, discussing their careers, leadership styles, and goals for the future.

 
SHOW NOTES – EPISODE 27

0:52: Adam introduces Ethan Wiechmann, director of Cedar Valley Caps.

2:34: Ethan tells us more about his career and his current work as the director of the Cedar Valley Caps.

6:43: How many schools are involved in the Cedar Valley Caps Program?

7:04: How do students get involved with the program? 

9:07:  Adam asks Ethan about how the program is different from internships and how high schoolers get to work with real companies.

11:39: What kind of companies do students tend to work for一regional or national?

13:10: Adam asks Ethan about his past career path and what led him to the Cedar Valley Caps.

16:52: How does Ethan’s Caps program compare to others in the country?

17:20: Ethan talks about the success stories that have come out of the Caps Program.

24:15: Adam asks Ethan about his future project called “Preparing for Purpose”.

27:50: What’s next for Ethan?

35:30: Ethan discusses his hobbies and how his work translates over to his family.


WRAP UP 

This week we heard from Ethan Wiechmann, former rugby player and current director of Cedar Valley Caps. As such, Ethan is dedicated to helping young people find their purpose in life and driving change within the outdated education system.


CONNECT WITH ETHAN BULL

Linkedin – linkedin.com/in/ethan-wiechmann-606856106
Company Website – cfcaps.org 

Future Driven – Episode 26: Ethan Bull

Future Driven – Episode 26: Ethan Bull 1920 1080 Adam Kopp
FUTURE DRIVEN – EPISODE 26: ETHAN BULL

Welcome to episode 26 of Future Driven! This week, Adam spoke with Ethan Bull, who co-founded ProAssisting.com with his wife Stephanie. Through ProAssisting.com, Ethan and his wife aim to unite companies with his quality remote executive assistants, all of whom are thoroughly trained and equipped with the skills they need to thrive as exceptional assistants.

Ethan grew up working at his father’s restaurant. He started as a busboy and eventually advanced to assistant manager. In every position, he quickly learned just how far quality hospitality can take a business. When it came time to train assistants himself, Ethan realized that certain qualities simply distinguish some assistants from the rest. Perhaps most notably: the difference between simply providing a service and going above and beyond with hospitality in mind.

Future Driven is hosted by Adam Kopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different industry leaders, discussing their careers, leadership styles, and goals for the future.

 
SHOW NOTES – EPISODE 26

00:52: Adam introduces Ethan Bull, co-founder of CoAssisting.com.

1:30: Ethan offers us an overview of what ProAssisting entails in terms of service and purpose. 

2:32: Ethan expands upon why he no longer has to explain the significance of remote work thanks to COVID-19.

4:31: Adams asks Ethan about his career and background and how these things led to him founding ProAssisting.com.

8:32: What year did you launch ProAssisting.com?

10:46: Ethan explains the distinction between a remote executive assistant and a virtual assistant.

14:00: Adam recaps what Ethan does through ProAssisting.com to train assistants, identify key talents, and pair them up with clients.

15:01: Ethan shares insights into what role he sees the typical top level assistant playing (a chameleon who can adapt to any type of scenario thrown their way).

17:21: Adam and Ethan discuss how much time the typical executive assistant spends on a client per day, week, and month, with emphasis on month.

17:52: Ethan explains the benefits of 3 to 1 executive to assistant ratio and how both the clients and the assistant benefit from this arrangement.

20:07: Adam adds that the executive assistants offer Ethan’s own skills that he had gained through years of experience and training.

23:21: What do you see for the future of executive assistants? Any predictions for your company?

WRAP UP 

This week we heard from Ethan Bull, who cofounded ProAssisting.com with his wife Stephanie. With both his experience as an employee at his father’s restaurant and an extensive background as a production assistant in the film entertainment industry, he understands what makes an exceptional assistant and trains assistants to meet and even exceed these standards through his company ProAssisting.com.

CONNECT WITH ETHAN BULL

Linkedin – linkedin.com/in/ethanbull
Company Website – proassisting.com 

Future Driven – Episode 25: Mark Davis

Future Driven – Episode 25: Mark Davis 1920 1080 Adam Kopp
FUTURE DRIVEN – EPISODE 25: MARK DAVIS

Welcome to episode 25 of Future Driven! This week, Adam spoke with Mark Davis, founder of Hero Creative. Mark’s creative agency provides top-tier services to its clients and contributes to philanthropic causes such as the Make-A-Wish Foundation.

After high school, Mark followed his passion for aviation sports such as paragliding, base jumping, and skydiving. He taught and competed in this space for about a decade, and then began working in a corporate marketing and sales organization and moved up quickly. Some years later, he had a revelation about his life and his purpose and quit his job to begin Hero Creative and do philanthropic work. Mark’s creative agency now works closely with clients to build websites, create logos and brand identities, shoot commercials, guide start-ups, and much more.

Future Driven is hosted by Adam Kopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different industry leaders, discussing their careers, leadership styles, and goals for the future.

 
SHOW NOTES – EPISODE 25

0:40: Adam introduces Mark Davis, founder of Hero Creative.

1:20: Mark tells us a bit about his career background.

4:50: Mark shares the revelation that got him out of the corporate world.

8:40: What kind of agency is Hero Creative?

11:50: What year did you figure out how you fit into the agency space?

14:30: Did the pandemic impact your business at all?

17:20: Can you explain how you select clients, what your onboarding process looks like, and what you do for your clients?

21:00: What project management system do you use?

22:20: Mark goes more in-depth into what services Hero Creative offers its clients.

26:20: Mark shares the backstory of Hero Creative and how he came up with the name.

30:30: What do you have planned for the future?


WRAP UP 

This week we heard from Mark Davis, founder of the creative agency Hero Creative. Mark is dedicated to providing the best services to his clients using a mixture of art and science. Agency profits also help support philanthropic efforts that make the world a better place.


CONNECT WITH MARK DAVIS

LinkedIn: linkedin.com/in/marktimothydavis
Website: session7media.com  

Future Driven – Episode 24: Matt Frary

Future Driven – Episode 24: Matt Frary 1920 1080 Adam Kopp
FUTURE DRIVEN – EPISODE 24: MATT FRARY

Welcome to episode 24 of Future Driven! This week, Adam spoke with Matt Frary from Chief of Chaos. Over the course of his 22 years of experience with affiliate and influencer marketing, Matt has founded 6 successful digital performance marketing and technology companies.

In addition to Matt’s lengthy and impressive career history, he also completed financing and marketing degrees through the famous Thunderbird international MBA program in Arizona. He now acts as a consultant and a mentor for entrepreneurs and helps others innovate and improve their business strategies.

Future Driven is hosted by Adam Kopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different industry leaders, discussing their careers, leadership styles, and goals for the future.

 
SHOW NOTES – EPISODE 24

0:55: Adam introduces Matt Frary from Chief of Chaos.

1:40: Matt gives some insight into what Chief of Chaos is. 

6:40: Is having both a finance and marketing degree a unique differentiator for you?

7:45: Matt talks about one of his previous ventures, ROI Rocket.

9:35: Matt tells us about SmarterChaos, another company he started.

11:00: Adam asks about the effect that social media had on the success of SmarterChaos.

12:20: How does the human factor affect the cost of getting a customer?

16:45: Matt shares why he believes Shopify rivals Amazon as a platform.

18:40: “I think the future is some hybrid of digital and eCommerce.”

19:10: Matt talks about his current role as a mentor at The Founder Institute.

21:00: Have you gotten into the NFT (non-fungible token) space at all, and if so, what do you think of it?

25:40: Matt explains where the name Chief of Chaos came from.

26:55: Matt tells us why he thinks it’s so important to give back to others and help improve people’s lives.


WRAP UP 

This week we heard from Matt Frary from Chief of Chaos. Matt has an impressive track record of starting successful businesses in the digital performance marketing and technology spaces, and he now uses his experience to help entrepreneurs and start-ups with their ventures.


CONNECT WITH MATT FRARY

LinkedIn: linkedin.com/in/chiefofchaos
Twitter: ChiefOfChaos

Falco Riding Down The Big Hill

Falco Riding Down The Big Hill 1920 1080 Adam Kopp

The annual Windermere Stanwood Camano Island Soap Box Derby is held every year on Camano Island, where my family lives. This was the first year my oldest son, Falco and I had the opportunity to participate in the race. Falco and I built a soap box derby kit car together from start to finish. We got to spend most evenings over the early summer building the car together.

This opportunity allowed Falco and I to work on our one-on-one bond, which we don’t usually get to spend time on since Falco is the eldest of three. We often spend time together as a family, or as we like to call it, “Lejeunekopp family time,” but this was a great chance for Falco and I to have our own special time together. 

The soap box derby is held over fathers day weekend and brings together children, families, local businesses, and the community for a fun and competitive event. The event was originally created to give the community at large something to look forward to over the holiday weekend, and provide an event that families can participate in.

The competition is for children aged 7-17, and they compete in the hopes of making it to Akron, Ohio where the FirstEnergy All-American Soap Box Derby World Championships is held. The annual race has a specialized 1000 – foot track designed specifically for the event on Arrowhead Ranch. This race is the largest soap box derby west of the Mississippi, and usually draws over 100 racers and their families. 

Stanwood-Camano Island Windermere and Arrowhead Ranch have been Madak’s clients for years. There was a lot of work from all three businesses that went into preparing for the race and it was nice to see the whole thing finally come together. I was able to watch the race this year as both a proud father and a proud CEO. My personal highlight of the race came when I was able to watch Falco’s face light up as he flew down the track in a soap box car that we’d proudly worked on together with my business’s logo on the side.

I’m grateful Falco had the opportunity to participate this year and that Madak had the opportunity to collaborate with our clients in this fashion. It was a memorable day for everyone involved, my family and I look forward to participating again year after year.

Future Driven – Episode 23: Dan Ashburn

Future Driven – Episode 23: Dan Ashburn 1920 1080 Adam Kopp
FUTURE DRIVEN – EPISODE 23: DAN ASHBURN

Welcome to episode 23 of Future Driven! This week, Adam spoke with Dan Ashburn, co-founder of Titan Network. Dan has a knack for all things internet- and tech-related and is dedicated to helping other entrepreneurs succeed in eCommerce with his company Titan Network.

In his youth, Dan often occupied his free time with building websites and dabbling in other internet- and tech-based pastimes and side projects. After serving in the military for about 5 years, he decided to follow his passions and started his own agency. Eventually, he began feeling bogged down with the work, and jumped at the opportunity to get more involved with eCommerce. Dan now has a very successful eCommerce setup through Amazon and also helps run his company Titan Network.

Future Driven is hosted by Adam Kopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different industry leaders, discussing their careers, leadership styles, and goals for the future.

 
SHOW NOTES – EPISODE 23

1:00: Adam introduces Dan Ashburn, co-founder of Titan Network.

1:35: Dan tells us a bit about his personal and professional background and discusses his passion for all things internet and eCommerce. 

5:15: What is Titan Network?

7:25: Adams asks Dan about the effect COVID-19 has had on his business.

9:50: Are you seeing a more competitive advertising space recently, and how do you compete when it comes to sponsored ads, featured products, etc.?

12:00: Adam talks about the evolving marketing strategies on eCommerce platforms like Amazon.

13:30: Dan speculates about the future of selling products on sites like Amazon (live streams for product reviews).

14:55: Adam and Dan talk about the up-and-coming ‘Amazon Explore’.

16:35: Dan shares his opinion on the future of eCommerce as a whole: “I think we’re going to see a completely different landscape a few years from now.”

17:40: Adam asks Dan about what he sees in the near future for himself, his business, and the eCommerce world.

20:30: Dan encourages businesses to focus on their eCommerce capabilities and shares what this usually entails.

22:10: How can someone get involved in Titan Network?

WRAP UP 

This week we heard from Dan Ashburn, entrepreneur and co-founder of Titan Network. With a varied professional history and an unbreaking passion for entrepreneurship and eCommerce, he now has his own successful eCommerce setup and helps others achieve the same thing.

CONNECT WITH DAN ASHBURN

LinkedIn: linkedin.com/in/dan-ashburn
Website: danashburn.co.uk/

Madak® Launches New Innovative Marketing Guide to Help Empower People to Create Better Marketing

Madak® Launches New Innovative Marketing Guide to Help Empower People to Create Better Marketing 1920 1080 Adam Kopp

SEATTLE – August 2, 2021 – (Newswire.com)

Madak, a marketing agency and collection of brands, releases a new strategic marketing guide under their subsidiary, Madak Guide. 

Madak Guide is an educational resource for professionals looking to take their marketing skills to the next level. The team at Madak created this guide using the same strategies and processes used with their agency clients. 

The Guide allows you to learn at your own pace through the core principle known as the Madak Method, modules which focus on developing a strategy, creating a brand, and activating your marketing plan. The Madak Guide offers unique downloadable resources, including templates, planners, checklists, and more. 

The Guide also provides an opportunity to schedule one-on-one consultation meetings with a professional specializing in one of the three major areas of marketing: Strategy, Creative and/or Digital.

Choose your experience with two different packages, the “Essentials Plan” providing marketing basics or the “Pro Plan” offering more robust services. Madak offers a preview of the first lesson for anyone interested in experiencing the Madak Guide firsthand.

Adam Kopp, CEO of Madak, says, “Madak is celebrating our five-year anniversary as a marketing agency and is looking forward to sharing some of our real world knowledge. We want to make it easier for all businesses to access the same knowledge and resources as our agency clients.”

About Madak

Madak is headquartered in Seattle, Washington. To get a glimpse of which companies Madak has worked with, check out their case studies at madak.agency. To learn more about the Madak Guide visit madak.guide.

Press Release Service by Newswire.com

Original Source:
Madak® Launches New Innovative Marketing Guide to Help Empower People to Create Better Marketing

Read more:
https://www.newswire.com/news/madak-launches-new-innovative-marketing-guide-to-help-empower-people-21452153#ixzz72PsuqAwc

Future Driven – Episode 22: Jason Wilmot

Future Driven – Episode 22: Jason Wilmot 1920 1080 Adam Kopp
FUTURE DRIVEN – EPISODE 22: JASON WILMOT

Welcome to episode 22 of Future Driven! This week, Adam spoke with Jason Wilmot, Head of Education at Canva. Jason believes everyone can be a designer and has a passion for making the world a better place through his work with educators and students.

Despite his past operational roles and his degree in supply chain management, Jason found himself focused on education for the majority of his career. In his last 10 years at Microsoft, Jason worked mostly in education and did everything from writing education contracts and building education platforms to leading education teams in various endeavors. Meant to be a tailored solution for classrooms, Canva for Education was launched in 2020 shortly before Jason joined the Canva team.

Future Driven is hosted by Adam Kopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to a different industry leader, discussing their careers, leadership styles, and goals for the future.

 
SHOW NOTES – EPISODE 22

0:45: Adam introduces Jason Wilmot, Head of Education at Canva.

1:20: Jason talks about his background and his passion for working with educators and students. 

4:35: What was the transition to Canva like and what was it that pushed you to make the move from Microsoft?

6:15: How long has Canva been around and what do you think the future of the company will look like?

8:00: “Visual communication is the future.”

9:35: Adam asks Jason about the education side of Canva.

11:00: Jason notes that using Canva for Education is “a more engaging activity, more fun, and it allows students to demonstrate learning in a different manner.”

12:40: Are you running into any barriers as you try to onboard Canva into education?

14:50: Jason talks about how all edtech (Education Technology) saw growth due to COVID-19, and Canva is no different一they have 12 million monthly active users, which is about double what it was before the pandemic.

18:10: Adam asks about the integration of Canva with other platforms for easy printing and shipping.

20:45: Jason shares some of the heartfelt and inspiring stories that he has gotten from teachers in regards to Canva for Education. 

22:55: Adam talks about how as design tools get easier to use, people will need to focus more on their storytelling, their speed, and what they can actually do with those tools.

26:20: Where do you see Canva going? 一 “We’re going to continue to deliver outstanding value to the design community.”


WRAP UP 

This week we heard from Jason Wilmot, Head of Education at Canva. After working for 17 years at Microsoft and becoming familiar with the world of education, Jason made the switch to Canva in 2020. With a vision for the future and the determination to make it happen, both Canva and its Head of Education have a bright future ahead of them.


CONNECT WITH JASON WILMOT

LinkedIn: https://www.linkedin.com/in/jasonwilmot11
Twitter: https://twitter.com/wilmotjason

Future Driven – Episode 21: Kerry Carter

Future Driven – Episode 21: Kerry Carter 1920 1080 Adam Kopp
FUTURE DRIVEN – EPISODE 21: KERRY CARTER

Welcome to episode 21 of Future Driven! This week, Adam spoke with Kerry Carter, a former NFL and CFL player who is currently Chief Operating Officer at Atavus. Kerry uses his years of experience on and off the field to help coaches and players learn how to make tackling safer and more effective.

After moving on from Stanford in 2003, Kerry played for the Seattle Seahawks for three years until being picked up by the Washington Football Team (formerly known as the Washington Redskins). Eventually, Kerry was drafted by the Montreal Alouettes and finished out his football career with them in 2011. After transitioning into the world of business with his ventures, JumpIt Media and Apex Agency, Kerry joined Atavus, a tackling analytics company.

Future Driven is hosted by Adam Kopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different industry leaders, discussing their careers, leadership styles, and goals for the future.

 
SHOW NOTES – EPISODE 21

0:50: Adam introduces Kerry Carter, a former NFL and CFL player and current Chief Operating Officer at Atavus.

1:30: Kerry shares a bit about the journey he’s been on as a football player and as a professional in the world of technology and business.

5:40: Kerry talks about some of the difficulties associated with leaving behind a football career and why it’s so important to have other prospects that give you purpose and financial stability.

7:50:  What happened after you moved back to Seattle in 2011?

10:17: Adam asks what Kerry did in the years before joining Atavus. 

15:30: Adam goes more in-depth into what Atavus is and talks about his own experience working there.

17:15: What exactly is Atavus, what are they doing now, and what does the current mission look like?

19:40: Kerry talks about the different positions he has had in Atavus and how he has applied his unique skill sets and experiences.

20:55: What are some of the colleges that Atavus has worked with over the years?

23:25: In the past five years, have you seen a difference in the game of football as a result of awareness surrounding concussions and CTE (chronic traumatic encephalopathy)?

28:15: Adam shares more about his time at Atavus and Kerry notes that “the goal of Atavus is to be the standard of tackling.”

31:30: “We’re trying to provide this way of thinking about [tackling] and understanding it, so wherever it breaks down, you can pinpoint that rather than the end result.”

32:25: What is the future of Atavus?

 
WRAP UP 

This week we heard from Kerry Carter, a former professional football player who currently works with Atavus to change the way we think about tackling. With years of experience both on the football field and in the world of marketing, technology, event planning, and more, Kerry’s skillsets align perfectly with Atavus’s mission. In the future, Kerry hopes that Atavus will be the golden standard of tackling across all levels of the sport.


CONNECT WITH KERRY CARTER

LinkedIn: https://www.linkedin.com/in/kerry-carter-0235401b/
Atavus: https://atavus.com/

How This Marketing Agency Cut Creative Costs by $30K to Drive Growth

How This Marketing Agency Cut Creative Costs by $30K to Drive Growth 1920 1080 Adam Kopp

Madak is a boutique marketing agency based in Washington and headed by creative CEO Adam Kopp. The small team of marketers craft strategic campaigns for brands across a myriad of industries. They’ve been supported by a Design Pickle Scale subscription for two years.

Madak’s Initial Pickles

Though Madak’s in-house creatives are ultra-talented, the tight-knit team of 10 has a lot of client work on their shoulders. In fact, they often have an overflow of creative requests from clients. The group’s specialties are carefully curated, from web development to graphic design to video production. But, as Adam says, “We focus on the creative and strategy side of things.” After noticing that keeping all design work in-house ate up valuable time — with less and less time to focus on strategy — Adam began to wonder how Madak could increase its creative output without crowding the office or bloating its payroll. He also wondered how he could supplement his in-house designers with additional creative help.

Before settling on a Design Pickle subscription, Adam went for the freelance route. “I found this [designer] who’s really good,” he says. “But I was spending $2,000 a month with him.” Apart from the cost, there was also the matter of managing the freelancer’s projects, which took a lot of time. “That’s where the simplicity of Design Pickle became attractive,” Adam says. After three months with a Scale Graphic Design plan, Adam went from a monthly subscription to an annual subscription for better value.

An Agency’s Extended Team

Madak has been able to add and subtract subscriptions as needed. For example, the team signed up for Custom Illustrations as an add-on for several months when their client demand leaned toward requiring 100% original artwork. During that time, Madak needed a lot of professional illustrations quickly. Leveraging Design Pickle was an instant success, as they met their clients’ deadlines and turned the illustrations into quality infographics that remain on their clients’ websites today. To Adam, getting an illustration back in three to four days was an “instant $500 value.” (A Scale Custom Illustrations plan is $499 per month.) Considering the volume and type of Madak’s needs, Design Pickle’s Scale Graphic Design subscription was more valuable on its own, but Adam found this account flexibility a nice perk. “Design Pickle is very useful from a production standpoint,” Adam says. “The way we use it — because we do have designers on staff — is, I’m constantly challenging my designers to use [the platform].” Madak has found that Design Pickle’s subscription workforce, being one system on one platform, produced more consistent work quality compared to what they’d get from online marketplaces. “The benefit I see is the consistent quality of work,” he says, noting Madak has often leveraged Design Pickle for design tasks including logo redraws and photo manipulation.

With multiple clients and a steady flow of design needs, Madak finds the Design Pickle Platform’s request organization functions particularly useful. Requests can be organized in Madak’s design queue by priority using a quick drag-and-drop for a much easier process. Beyond that, Adam likes having Design Pickle Platform’s built-in file storage at hand on a regular basis. Requests can easily be searched or filtered and all stages of a request’s revisions are accessible. “It’s like a repository for all the designs. I’m sure I have [files] somewhere on Adobe Creative Cloud or Google Drive, but if I know that a file is in Design Pickle, I can go there and I can find it faster,” Adam says. “I can see that being a good resource, especially for solopreneurs and people that are trying to build out their creative team. I can see that being a big value.” Because Madak’s clients will own and may make changes to the design work in the future, access to editable source files is doubly valuable for the agency.

Creating Time for Inspiration

“We focus on the creative and strategy side of things,” Adam says. “I treat Design Pickle as a production department.” While most conceptualization for Madak happens in-house, Pickle designers are given a measure of creative leeway. Overall, Adam estimates that Design Pickle saves Madak 15 to 20 hours per week in graphic design work — while cutting costs by $2,500 per month, compared to what the agency paid its freelance designer.

Overall, Kopp estimates that Design Pickle saves Madak 15 to 20 hours per week in graphic design work — while cutting costs by $2,500 per month, compared to what the agency paid its freelance designer.

For a small but world-class agency like Madak, a smooth workflow is paramount to success. By getting the help of a low-maintenance subscription workforce instead of worrying about the logistics of hiring and creative production, they can keep focused on the most important things — strategy and storytelling for their clients. Madak’s only pickle these days? “The biggest worry I have is making sure we’ve filled the queue,” Adam says.

This article was originally published by design pickle. Read it here

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