Future Driven – Episode 18: Greg Hickman

Future Driven – Episode 18: Greg Hickman

Future Driven – Episode 18: Greg Hickman 1920 1080 Adam Kopp

Welcome to episode 18 of Future Driven! This week, Adam talked with Greg Hickman, owner and founder of AltAgency, a business that helps agencies and individuals grow their businesses without sacrificing every ounce of their time and effort.

Greg has worked for several media agencies throughout his career and has experience with companies of all sizes, including Pepsi and Unilever. In 2012, he started his own podcast and shortly after began his own side business that offered courses on mobile marketing and consultation services. After realizing that his passions lay outside of the corporate sphere, Greg quit his job and became entirely self-employed in 2014.

Future Driven is hosted by Adam Kopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to a different industry leader, discussing their careers, leadership styles, and goals for the future.


1:00: Adam introduces Greg Hickman, owner and founder of AltAgency. 

1:22: Give us a quick background of your career.

5:50: Before fully committing to your own business, what roles did you fill in the media agencies you worked at?

7:35: Greg explains what System.ly is, why he launched it, and how it evolved into AltAgency.

10:25: Adam gives insight into the difference between “done for you” and “done with you” services.

13:05: Adam and Greg discuss what exactly AltAgency does as a business.

18:00: “You can live a better life, have freedom, make a lot of money, and serve a lot more people if you fundamentally shift how you operate.”

21:55: Greg talks about what his “foundations in 90 days” course is and how it helps businesses specialize their offers and services and launch secondary revenue streams.

24:10: “You can get paid for your thinking, your knowledge, and your expertise.”

27:30: Sometimes it’s necessary to switch up your leading service and/or focus on a specific stream of revenue to get your business to where you want it to be.

31:50: Greg goes into the difficulties of being the lead in an agency and how to simplify the workload and avoid being the bottleneck of your team and your business.

36:55: What is the future of AltAgency over the next 5 to 10 years?

41:30: Greg shares that he thinks the best time to start a business of your own is right now.


This week we heard from Greg Hickman, founder of AltAgency. With years of experience in account management, project management, and execution, Greg is well-suited to the task of helping businesses expand and evolve effectively. In this episode, Greg shared some insight into how to grow your business without being completely overwhelmed.


LinkedIn: https://www.linkedin.com/in/greghickman/
AltAgency: https://altagency.com/

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