Future Driven – Episode 24: Matt Frary

Future Driven – Episode 24: Matt Frary

Future Driven – Episode 24: Matt Frary 1920 1080 Adam Kopp

Welcome to episode 24 of Future Driven! This week, Adam spoke with Matt Frary from Chief of Chaos. Over the course of his 22 years of experience with affiliate and influencer marketing, Matt has founded 6 successful digital performance marketing and technology companies.

In addition to Matt’s lengthy and impressive career history, he also completed financing and marketing degrees through the famous Thunderbird international MBA program in Arizona. He now acts as a consultant and a mentor for entrepreneurs and helps others innovate and improve their business strategies.

Future Driven is hosted by Adam Kopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different industry leaders, discussing their careers, leadership styles, and goals for the future.


0:55: Adam introduces Matt Frary from Chief of Chaos.

1:40: Matt gives some insight into what Chief of Chaos is. 

6:40: Is having both a finance and marketing degree a unique differentiator for you?

7:45: Matt talks about one of his previous ventures, ROI Rocket.

9:35: Matt tells us about SmarterChaos, another company he started.

11:00: Adam asks about the effect that social media had on the success of SmarterChaos.

12:20: How does the human factor affect the cost of getting a customer?

16:45: Matt shares why he believes Shopify rivals Amazon as a platform.

18:40: “I think the future is some hybrid of digital and eCommerce.”

19:10: Matt talks about his current role as a mentor at The Founder Institute.

21:00: Have you gotten into the NFT (non-fungible token) space at all, and if so, what do you think of it?

25:40: Matt explains where the name Chief of Chaos came from.

26:55: Matt tells us why he thinks it’s so important to give back to others and help improve people’s lives.


This week we heard from Matt Frary from Chief of Chaos. Matt has an impressive track record of starting successful businesses in the digital performance marketing and technology spaces, and he now uses his experience to help entrepreneurs and start-ups with their ventures.


LinkedIn: linkedin.com/in/chiefofchaos
Twitter: ChiefOfChaos

Back to top